Showing posts with label Anthony Bourdain. Show all posts
Showing posts with label Anthony Bourdain. Show all posts

How Bourdain Became Famous

 



Tony Bourdain

In The KITCHEN

Les HALLES



Good food, good eating, is all about blood and organs, cruelty and decay. It’s about sodium-loaded pork fat, stinky triple-cream cheeses, the tender thymus glands and distended livers of young animals. It’s about danger—risking the dark, bacterial forces of beef, chicken, cheese, and shellfish. Your first two hundred and seven Wellfleet oysters may transport you to a state of rapture, but your two hundred and eighth may send you to bed with the sweats, chills, and vomits.

Gastronomy is the science of pain. Professional cooks belong to a secret society whose ancient rituals derive from the principles of stoicism in the face of humiliation, injury, fatigue, and the threat of illness. The members of a tight, well-greased kitchen staff are a lot like a submarine crew. Confined for most of their waking hours in hot, airless spaces, and ruled by despotic leaders, they often acquire the characteristics of the poor saps who were press-ganged into the royal navies of Napoleonic times—superstition, a contempt for outsiders, and a loyalty to no flag but their own.

A good deal has changed since Orwell’s memoir of the months he spent as a dishwasher in “Down and Out in Paris and London.” Gas ranges and exhaust fans have gone a long way toward increasing the life span of the working culinarian. Nowadays, most aspiring cooks come into the business because they want to: they have chosen this life, studied for it. Today’s top chefs are like star athletes. They bounce from kitchen to kitchen—free agents in search of more money, more acclaim. 

I’ve been a chef in New York for more than ten years, and, for the decade before that, a dishwasher, a prep drone, a line cook, and a sous-chef. I came into the business when cooks still smoked on the line and wore headbands. A few years ago, I wasn’t surprised to hear rumors of a study of the nation’s prison population which reportedly found that the leading civilian occupation among inmates before they were put behind bars was “cook.” As most of us in the restaurant business know, there is a powerful strain of criminality in the industry, ranging from the dope-dealing busboy with beeper and cell phone to the restaurant owner who has two sets of accounting books. In fact, it was the unsavory side of professional cooking that attracted me to it in the first place. In the early seventies, I dropped out of college and transferred to the Culinary Institute of America. I wanted it all: the cuts and burns on hands and wrists, the ghoulish kitchen humor, the free food, the pilfered booze, the camaraderie that flourished within rigid order and nerve-shattering chaos. I would climb the chain of command from mal carne (meaning “bad meat,” or “new guy”) to chefdom—doing whatever it took until I ran my own kitchen and had my own crew of cutthroats, the culinary equivalent of “The Wild Bunch.” 

A year ago, my latest, doomed mission—a high-profile restaurant in the Times Square area—went out of business. The meat, fish, and produce purveyors got the news that they were going to take it in the neck for yet another ill-conceived enterprise. When customers called for reservations, they were informed by a prerecorded announcement that our doors had closed. Fresh from that experience, I began thinking about becoming a traitor to my profession. 

Say it’s a quiet Monday night, and you’ve just checked your coat in that swanky Art Deco update in the Flatiron district, and you’re looking to tuck into a thick slab of pepper-crusted yellowfin tuna or a twenty-ounce cut of certified Black Angus beef, well-done—what are you in for? 

The fish specialty is reasonably priced, and the place got two stars in the Times. Why not go for it? If you like four-day-old fish, be my guest. Here’s how things usually work. The chef orders his seafood for the weekend on Thursday night. It arrives on Friday morning. He’s hoping to sell the bulk of it on Friday and Saturday nights, when he knows that the restaurant will be busy, and he’d like to run out of the last few orders by Sunday evening. Many fish purveyors don’t deliver on Saturday, so the chances are that the Monday-night tuna you want has been kicking around in the kitchen since Friday morning, under God knows what conditions. When a kitchen is in full swing, proper refrigeration is almost nonexistent, what with the many openings of the refrigerator door as the cooks rummage frantically during the rush, mingling your tuna with the chicken, the lamb, or the beef. Even if the chef has ordered just the right amount of tuna for the weekend, and has had to reorder it for a Monday delivery, the only safeguard against the seafood supplier’s off-loading junk is the presence of a vigilant chef who can make sure that the delivery is fresh from Sunday night’s market. 

Generally speaking, the good stuff comes in on Tuesday: the seafood is fresh, the supply of prepared food is new, and the chef, presumably, is relaxed after his day off. (Most chefs don’t work on Monday.) Chefs prefer to cook for weekday customers rather than for weekenders, and they like to start the new week with their most creative dishes. In New York, locals dine during the week. Weekends are considered amateur nights—for tourists, rubes, and the well-done-ordering pretheatre hordes. The fish may be just as fresh on Friday, but it’s on Tuesday that you’ve got the good will of the kitchen on your side.

People who order their meat well-done perform a valuable service for those of us in the business who are cost-conscious: they pay for the privilege of eating our garbage. In many kitchens, there’s a time-honored practice called “save for well-done.” When one of the cooks finds a particularly unlovely piece of steak—tough, riddled with nerve and connective tissue, off the hip end of the loin, and maybe a little stinky from age—he’ll dangle it in the air and say, “Hey, Chef, whaddya want me to do with this?” Now, the chef has three options. He can tell the cook to throw the offending item into the trash, but that means a total loss, and in the restaurant business every item of cut, fabricated, or prepared food should earn at least three times the amount it originally cost if the chef is to make his correct food-cost percentage. Or he can decide to serve that steak to “the family”—that is, the floor staff—though that, economically, is the same as throwing it out. But no. What he’s going to do is repeat the mantra of cost-conscious chefs everywhere: “Save for well-done.” The way he figures it, the philistine who orders his food well-done is not likely to notice the difference between food and flotsam.

Then there are the People Who Brunch. The “B” word is dreaded by all dedicated cooks. We hate the smell and spatter of omelettes. We despise hollandaise, home fries, those pathetic fruit garnishes, and all the other cliché accompaniments designed to induce a credulous public into paying $12.95 for two eggs. Nothing demoralizes an aspiring Escoffier faster than requiring him to cook egg-white omelettes or eggs over easy with bacon. You can dress brunch up with all the focaccia, smoked salmon, and caviar in the world, but it’s still breakfast. 

Even more despised than the Brunch People are the vegetarians. Serious cooks regard these members of the dining public—and their Hezbollah-like splinter faction, the vegans—as enemies of everything that’s good and decent in the human spirit. To live life without veal or chicken stock, fish cheeks, sausages, cheese, or organ meats is treasonous. 

Like most other chefs I know, I’m amused when I hear people object to pork on nonreligious grounds. “Swine are filthy animals,” they say. These people have obviously never visited a poultry farm. Chicken—America’s favorite food—goes bad quickly; handled carelessly, it infects other foods with salmonella; and it bores the hell out of chefs. It occupies its ubiquitous place on menus as an option for customers who can’t decide what they want to eat. Most chefs believe that supermarket chickens in this country are slimy and tasteless compared with European varieties. Pork, on the other hand, is cool. Farmers stopped feeding garbage to pigs decades ago, and even if you eat pork rare you’re more likely to win the Lotto than to contract trichinosis. Pork tastes different, depending on what you do with it, but chicken always tastes like chicken.

Another much maligned food these days is butter. In the world of chefs, however, butter is in everything. Even non-French restaurants—the Northern Italian; the new American, the ones where the chef brags about how he’s “getting away from butter and cream”—throw butter around like crazy. In almost every restaurant worth patronizing, sauces are enriched with mellowing, emulsifying butter. Pastas are tightened with it. Meat and fish are seared with a mixture of butter and oil. Shallots and chicken are caramelized with butter. It’s the first and last thing in almost every pan: the final hit is called “monter au beurre.” In a good restaurant, what this all adds up to is that you could be putting away almost a stick of butter with every meal. 

If you are one of those people who cringe at the thought of strangers fondling your food, you shouldn’t go out to eat. As the author and former chef Nicolas Freeling notes in his definitive book “The Kitchen,” the better the restaurant, the more your food has been prodded, poked, handled, and tasted. By the time a three-star crew has finished carving and arranging your saddle of monkfish with dried cherries and wild-herb-infused nageinto a Parthenon or a Space Needle, it’s had dozens of sweaty fingers all over it. Gloves? You’ll find a box of surgical gloves—in my kitchen we call them “anal-research gloves”—over every station on the line, for the benefit of the health inspectors, but does anyone actually use them? Yes, a cook will slip a pair on every now and then, especially when he’s handling something with a lingering odor, like salmon. But during the hours of service gloves are clumsy and dangerous. When you’re using your hands constantly, latex will make you drop things, which is the last thing you want to do. 

Finding a hair in your food will make anyone gag. But just about the only place you’ll see anyone in the kitchen wearing a hat or a hairnet is Blimpie. For most chefs, wearing anything on their head, especially one of those picturesque paper toques—they’re often referred to as “coffee filters”—is a nuisance: they dissolve when you sweat, bump into range hoods, burst into flame. 

The fact is that most good kitchens are far less septic than your kitchen at home. I run a scrupulously clean, orderly restaurant kitchen, where food is rotated and handled and stored very conscientiously. But if the city’s Department of Health or the E.P.A. decided to enforce every aspect of its codes, most of us would be out on the street. Recently, there was a news report about the practice of recycling bread. By means of a hidden camera in a restaurant, the reporter was horrified to see returned bread being sent right back out to the floor. This, to me, wasn’t news: the reuse of bread has been an open secret—and a fairly standard practice—in the industry for years. It makes more sense to worry about what happens to the leftover table butter—many restaurants recycle it for hollandaise.

What do I like to eat after hours? Strange things. Oysters are my favorite, especially at three in the morning, in the company of my crew. Focaccia pizza with robiola cheese and white truffle oil is good, especially at Le Madri on a summer afternoon in the outdoor patio. Frozen vodka at Siberia Bar is also good, particularly if a cook from one of the big hotels shows up with beluga. At Indigo, on Tenth Street, I love the mushroom strudel and the daube of beef. At my own place, I love a spicy boudin noir that squirts blood in your mouth; the braised fennel the way my sous-chef makes it; scraps from duck confit; and fresh cockles steamed with greasy Portuguese Sausage. 

love the sheer weirdness of the kitchen life: the dreamers, the crackpots, the refugees, and the sociopaths with whom I continue to work; the ever-present smells of roasting bones, searing fish, and simmering liquids; the noise and clatter, the hiss and spray, the flames, the smoke, and the steam. Admittedly, it’s a life that grinds you down. Most of us who live and operate in the culinary underworld are in some fundamental way dysfunctional. We’ve all chosen to turn our backs on the nine-to-five, on ever having a Friday or Saturday night off, on ever having a normal relationship with a non-cook.

Being a chef is a lot like being an air-traffic controller: you are constantly dealing with the threat of disaster. You’ve got to be Mom and Dad, drill sergeant, detective, psychiatrist, and priest to a crew of opportunistic, mercenary hooligans, whom you must protect from the nefarious and often foolish strategies of owners. Year after year, cooks contend with bouncing paychecks, irate purveyors, desperate owners looking for the masterstroke that will cure their restaurant’s ills: Live Cabaret! Free Shrimp! New Orleans Brunch! 

In America, the professional kitchen is the last refuge of the misfit. It’s a place for people with bad pasts to find a new family. It’s a haven for foreigners—Ecuadorians, Mexicans, Chinese, Senegalese, Egyptians, Poles. In New York, the main linguistic spice is Spanish. “Hey, maricón! chupa mis huevos” means, roughly, “How are you, valued comrade? I hope all is well.” And you hear “Hey, baboso! Put some more brown jiz on the fire and check your meez before the sous comes back there and fucks you in the culo!,” which means “Please reduce some additional demi-glace, brother, and reëxamine your mise en place, because the sous-chef is concerned about your state of readiness.”

Since we work in close quarters, and so many blunt and sharp objects are at hand, you’d think that cooks would kill one another with regularity. I’ve seen guys duking it out in the waiter station over who gets a table for six. I’ve seen a chef clamp his teeth on a waiter’s nose. And I’ve seen plates thrown—I’ve even thrown a few myself—but I’ve never heard of one cook jamming a boning knife into another cook’s rib cage or braining him with a meat mallet. Line cooking, done well, is a dance—a highspeed, Balanchine collaboration.

I used to be a terror toward my floor staff, particularly in the final months of my last restaurant. But not anymore. Recently, my career has taken an eerily appropriate turn: these days, I’m the chef de cuisine of a much loved, old-school French brasserie/bistro where the customers eat their meat rare, vegetarians are scarce, and every part of the animal—hooves, snout, cheeks, skin, and organs—is avidly and appreciatively prepared and consumed. Cassoulet, pigs’ feet, tripe, and charcuterie sell like crazy. We thicken many sauces with foie gras and pork blood, and proudly hurl around spoonfuls of duck fat and butter, and thick hunks of country bacon. I made a traditional French pot-au-feu a few weeks ago, and some of my French colleagues—hardened veterans of the business all—came into my kitchen to watch the first order go out. As they gazed upon the intimidating heap of short ribs, oxtail, beef shoulder, cabbage, turnips, carrots, and potatoes, the expressions on their faces were those of religious supplicants. I have come home.


Anthony Bourdain

NYC - April 12, 1999



This article Don't Eat Before Reading This - A New York Chef spills trade secrets was published by The New Yorker (magazine) is what made Anthony Bourdain famous. Or to me precise, was the 1st step in Tony's road to fame. People loved the article, and got Anthony notoriety. The article was a sensation and lead to Tony getting a book deal for Bourdain to expand on this article, into a book, which was Kitchen Confidential. The book was a huge hit, and lead to The Food Network offering Anthony a TV Show on their network. This was the beginning of Bourdain's TV career. The show was "A Cooks Tour," and was liked by many. Only problem, Tony didn't like the Food Network, and quit after one season. This lead to the Travel Channel offering a TV show which became "No Resrevations" which was hugely successful and rocketed Tony into Super Stardom. The rest is history.

So this is the progression. Anthony Bourdain writes an article about the underbelly of the New York restaurant scene, and in particular, kitchens of New York restaurants and what goes on behind the scenes, and how thing work with cooks, chefs, dishwashers, and a bit with waiters. Tony writes the piece and sends it to the New York Press, who passes on the piece, which turned out to be a "Huge Mistake," on their part. Anthony's mother who works in the publishing business, gets an influential friend of hers at The New Yorker magazine to read the piece by her son Anthony. The people at The New Yorker love it, and publish it. Yes, it's a tremendous success, and Karen Rinaldi who was the editorial director at Bloomsbury Publishing, offered Anthony a book deal to write a book based on the New Yorker article by Bourdain. After Kitchen Confidential became a huge success, Bourdain was given a TV show to air on the Food Network, which was a Cooks Tour, which ran one season, and lead to the travel Channel offering Tony a VV Show, which was "No Reservations," which catapulted Anthony to World Fame, and ran 7 Years. 

After No Reservations, Bourdain was offered a show by CCN, which was "Parts Unknown," and he also made another show for CNN called The Layover.


DBZ








"BEING TONY BOURDAIN"







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New Italian Travel Guide - Cookbook

ITALIAN FOOD & TRAVEL Has ARRIVED !!!



ITALIAN FOOD & TRAVELS

"ROME VENICE PIZZA PASTA & ?"

TRAVEL GUIDE - COOKBOOK

Daniel Bellino- Zwicke






ITALIAN FOOD & TRAVEL

"ROME VENICE PIZZA PASTA" & ?



Italian Food & Travels "Rome Venice Pizza Pasta &? Travel and Eat throughout Italy, with Bestselling Italian Cookbook / Travel Writer - Daniel Bellino Zwicke. Take a journey with Daniel on his many journeys in Italy, from Rome, Venice, Verona, Florence, Naples, Capri, Positano, The Amalfi Coast, Sicily, Puglia and more. Daniel Bellino has 40 years experience, spending time in Italy, eating, drinking wonderful Italian Wine, living among the locals, gathering a brigade of stories and tasty Italian recipes from every region of Italy. Daniel has a great perspective of Italian Food knowledge, of Italy, and how to travel in this the most beloved travel destination in all the World, from the Ancient Roman ruins of Rome, to the singular uniqueness of Venice, to Sicily and it's people, food, Roman & Greeks ruins, and some of the most beautiful churches in all the World. Daniel weaves wonderful stories of Italian adventures, with many tasty recipes to accompany the stories, Travel Info, and knowledge of Italy, its sights, peoples, landscape, and it's food, the most beloved cuisine in all the World.

Included are Recipes for 40 of Italy's most beloved dishes, and a few extra surprises. Italy's most loved Pasta Dishes, Ragu Bolognese, Porchetta, Wild Boar Ragu, Amalfitana Lemon Cake, how to make Limoncello, Ragu Napoletana, Pesto Genovese, Caponata, Lasagna, Spaghetti Vongoles, Pasta Nerano, and much more. You'll Love these amazing recipes.

Special Section : Anthony Bourdain's Italy. Follow Tony's footsteps, and relive his most memorable Italian meals - Rome, Venice, Sicily, Sardinia, Puglia, Venice, Tuscany and more.

TRAVEL INFO
40 of ITALY'S Most Loved RECIPES
ULTIMATE TRAVEL TIPS
Stories of ITALY - The Food, People, & Places

SPECIAL - BOURDAIN in ITALY

On the Author - DANIEL BELLINO ZWICKE is the BESTSELLING author of a number of ITALIAN COOKBOOKS - including : SUNDAY SAUCE, Grandma Bellino's Cookbook, POSITANO The AMALFI COAST Travel Guide - Cookbook, The Feast of The 7 Fish "ITALIAN CHRISTMAS" - La TAVOLA - Sinatra Sauce aka The SINATRA COOKBOOK, & Segreto Italiano.

Daniel lives and Writes in New York's Greenwich Village, and is currently working on several projects, including a book on Chianti, and the Food & Wine of Chianti Classico.

Daniel created and runs the Highly Successful Italian Instagram page @NewYork.Italian - which as of the publication of this book, has more than 500,000 loyal Followers. The page pertains to all things ITALIAN, both in New York - America, and ITALY - Italian Food & Wine, Recipes, music, movies, Italian Travel, Italian-American Culture, and of Italy, Pizza, Pasta, cooking, books, and anything related to Italy and Italian Americans.

Basta !!!








ANTHONY BOURDAIN

EAtING - CACIO PEPE Pasta

At RISTORANTE ROMA SPIRITA

ROME, ITALY

Read about Tony's Culinary adventures in ITALY
in "ITALIAN FOOD & TRAVE" by Daniel Bellino Zwicke





ITALIAN FOOD & TRAVEL
With Special Section - BOURDAIN in ITALY

Daniel Bellino Zwicke has recently published a travel guide and cookbook titled 
Italian Food & Travel – Rome Venice Pizza Pasta & ?. The book is available for purchase on Amazon.com. 
The book features numerous Italian recipes and a special section dedicated to Anthony Bourdain's favorite Italian meals, guiding readers to the locations he visited in Rome, Venice, Sicily, Sardinia, Puglia, and Tuscany. It combines elements of a travel guide and a cookbook, building on his previous works in the Italian food and travel genre. 
Bellino Zwicke is also the author of several other Italian cookbooks and travel guides, including: 

Sunday Sauce
  • Positano The Amalfi Coast Travel Guide – Cookbook
  • The Feast of The 7 Fish “ITALIAN CHRISTMAS”
  • La Tavola
  • Segreto Italiano 
  • He also runs a successful Italian-themed Instagram page, @NewYork.Italian, which focuses on Italian food, wine, travel, and culture.














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Anthony Bourdains Favorite Restaurants Rome



 

Anthony Bourdain with Asia Argento

A Meal at Settemio

Rome, Italy



TONY'S SECRET RESTAURANT - Rome


On Sunday December 5, CNN broadcast a stunning Rome episode of Parts Unknown in which Anthony Bourdain and Asia Argento go to a trattoria, which they do not name. It’s Settimio. Sorry for the spoiler but I don’t believe in depriving Mario and Teresa of business through exclusion Watch the episode it is brilliant.

I vividly remember my first visit to Settimio al Pellegrino. It was in 2007 and my friend Jess and I had gotten a hot tip from a regular that a short walk from Campo de’ Fiori sat an uber-authentic trattoria serving simply dressed fresh pastas, meaty mains, and seasonal vegetables. We made a booking but when we showed up for dinner the door was locked. We were already off to a rough start. One of us noticed a button next to the door and after a sustained buzz, chef and owner Teresa opened the door a crack and said something to the effect of “chi siete”, who are you?

If that doesn’t sound like a warm greeting, it wasn’t. But at Settimio, warmth isn’t doled out frivolously. Warmth is earned. If you turn up without a reservation, there’s a real chance you will be sent away, whether they are booked up or not. It’s the kind of place where the possibility of a regular rolling in late leads Teresa and her husband Mario to set aside tables for such an occurrence. And even calling to reserve well in advance doesn’t guarantee a table. On that note, if you don’t speak Italian, have your hotel ring for you. And if all this sounds too fussy, don’t read on. Settimio isn’t for you.




ANTHONY BOURDAIN

PARTS UNKOWN - ROME



PARTS UNKNOWN - ROME

With ABEL FERRARA & ASIA ARGENTO





I have to be honest: arbitrary seating policies give me agita. I grew up in restaurants and treasure hospitality. I want to connect with the people who make and serve my food, not be rejected or dismissed. Yet I was determined to win over Teresa and Mario. That night, Jess and I ordered every course, including my current go-to, polpette, scorched yet delicious meat patties. We cleaned our plates, admired the eclectic decor (framed posters and paintings gifted by Settimio’s clients, which include plenty of artists and film makers) and watched as Mario worked the room, taking orders and doting on regulars. Teresa emerged from the kitchen occasionally to clear plates and pinch cheeks. Man, did it feel bad being an outsider at Settimio that night.

Jess and I apparently didn’t make much of an impression because I went back on my own a few days later for lunch and was given the same suspicious treatment. After a few more visits, however, I was totally in, cheek caresses and all. This is good news if you live in Rome or visit often. You, too, can become a doted-on regular. Otherwise, visit knowing you won’t be pampered by the service but you’ll definitely walk away having witnessed a Roman relic. 






SETTIMIO PELLIGRINO

ROMA



That is to say, a lot of what’s appealing about Settimio is the attitude and atmosphere. Some regulars have been going since the place opened in the 1930s, others a decidedly shorter length, but all are given special attention. In that way, the place is not unique. The attraction to countless other local joints is the experience and the relationship with the owners, even more so than the food.

I don’t think anyone with Roman dining experience would say the food is flawless. Like many places in town, it makes sense to stick to certain things like those meatballs or the onion-rich vitello alla genovese. At Settimio, comfort food reigns: fettucine with meat sauce, gnocchi with tomato sauce (Thursdays only), trippa alla romana, and involtini (meat rolls). The handmade pastas pass muster, but you won’t write home about them. The pillowy, super sweet, candied chestnut-studded Montblanc, which they do not make in house, is another story. I dream about it sometimes. Usually right before I go to the dentist. I am also very into the mela cotta (baked apple). I’m a sucker for overcooked fruit. 

Second only to the struggle of winning the owners’ affection is the wines, which range from undrinkable to painfully undrinkable. While it’s charming that regulars leave unfinished bottles in the fridge for their next visit, I can honestly say that the only wine worse than the wine at Settimio is day-old wine at Settimio. It’s not what you’ve come for anyway.


Settimio al Pellegrino
Via del Pellegrino, 117

+390668801978 









Trattoria  SETTIMIO PELLIGRINO

ROME





SETTIMIO PELLIGRINO

ROME






Going to ROME ?



HOTELS & FLIGHTS

ITALY & WORLDWIDE









POSITANO The AMALFI COAST

TRAVEL GUIDE - COOKBOOK








The TV Dinner Fried CHicken

 
 
FRIED CHICKEN
 
 

FOOD PORN ???
 
 
Or NOT ???
 
 
 
If you were a little kid in the 1960's, this Fried Chicken TV DINNER
 
may very well been FoodPorn to you ...


A BRIEF HISTORY of The TV DINNER

In 1925, the Brooklyn-born entrepreneur Clarence Birdseye invented a machine for freezing packaged fish that would revolutionize the storage and preparation of food. Maxson Food Systems of Long Island used Birdseye’s technology, the double-belt freezer, to sell the first complete frozen dinners to airlines in 1945, but plans to offer those meals in supermarkets were canceled after the death of the company’s founder, William L. Maxson. Ultimately, it was the Swanson company that transformed how Americans ate dinner (and lunch)—and it all came about, the story goes, because of Thanksgiving turkey.

According to the most widely accepted account, a Swanson salesman named Gerry Thomas conceived the company’s frozen dinners in late 1953 when he saw that the company had 260 tons of frozen turkey left over after Thanksgiving, sitting in ten refrigerated railroad cars. (The train’s refrigeration worked only when the cars were moving, so Swanson had the trains travel back and forth between its Nebraska headquarters and the East Coast “until panicked executives could figure out what to do,” according to Adweek.) Thomas had the idea to add other holiday staples such as cornbread stuffing and sweet potatoes, and to serve them alongside the bird in frozen, partitioned aluminum trays designed to be heated in the oven. Betty Cronin, Swanson’s bacteriologist, helped the meals succeed with her research into how to heat the meat and vegetables at the same time while killing food-borne germs.

The Swanson company has offered different accounts of this history. Cronin has said that Gilbert and Clarke Swanson, sons of company founder Carl Swanson, came up with the idea for the frozen-meal-on-a-tray, and Clarke Swanson’s heirs, in turn, have disputed Thomas’ claim that he invented it. Whoever provided the spark, this new American convenience was a commercial triumph. In 1954, the first full year of production, Swanson sold ten million trays. Banquet Foods and Morton Frozen Foods soon brought out their own offerings, winning over more and more middle-class households across the country.




Whereas Maxson had called its frozen airline meals “Strato-Plates,” Swanson introduced America to its “TV dinner” (Thomas claims to have invented the name) at a time when the concept was guaranteed to be lucrative: As millions of white women entered the workforce in the early 1950s, Mom was no longer always at home to cook elaborate meals—but now the question of what to eat for dinner had a prepared answer. Some men wrote angry letters to the Swanson company complaining about the loss of home-cooked meals. For many families, though, TV dinners were just the ticket. Pop them in the oven, and 25 minutes later, you could have a full supper while enjoying the new national pastime: television.

In 1950, only 9 percent of U.S. households had television sets—but by 1955, the number had risen to more than 64 percent, and by 1960, to more than 87 percent. Swanson took full advantage of this trend, with TV advertisements that depicted elegant, modern women serving these novel meals to their families, or enjoying one themselves. “The best fried chicken I know comes with a TV dinner,” Barbra Streisand told the New Yorker in 1962.



 

WANT to KNOW HOW
 
to MAKE AWESOME FRIED CHICKEN ???
 
 


RECIPES in The BADASS COOKBOOK
 
 
SECRET KFC KENTUCKY FRIED CHICKEN RECIPE
 
BADASS FRIED CHICKEN Recipe
 
and More ...











ANTHONY BOURDAIN

"CONTEMPLATION"



 
 
 

Souffle Mania to Hit New York





Classic CHEESE SOUFFLE



Souffle Mania? What? Yes "Souffle Mania" is about to hit New York. Chef Franics Staub (Le Coq Rico) has been mystified to the reasoning why the Souffle isn't more popular in New York, and he's looking to change that with his new namesake restaurant Francis Staub," in the former space of Les Halles, and the kitchen where Anthony Bourdain once ran. Yes it's hallow ground.

Staub and his Chef d Cusisine Richard Farnabe plan to have as many as 10 different Souffle choices on the menu, 5 savory and 5 sweet ones, which will range in price from $14 to $22 ... Chef Farnabe says that possible souffle options will be Lobster Souffle, Foe Gras Souffle ("Yumm"). Escargots, and of course a Chocolate one.  Bistro classics such as Escargots, Pate, Steak Frite, Dove Sole and other classics are sure to be on hand.

This all sounds most interesting. We wish Mr. Staub and his team well, and we're interested to see how this Souffle Thing will take. Bon Apettit.







SUNDAY SAUCE

AMERICA'S Favorite ITALIAN








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Did Anthony Bourdain Invent Food Porn

BourdainTONYyyyy


Tony



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BourdaiNkitchenC.jpg


Anthony Bourdain

KITCHEN CONFIDENTIAL

The BOOK THAT MADE TONY FAMOUS

BUT DID HE INVENT FOOD PORN ???



Well Tony popularized the term FOOD PORN, and did so without a doubt more than any one single person in this World. Yes Tony did, and is still doing so, with his wonderful Food Shows (Food Porn) : NO RESERVATIONS, PATS UNKNOWN, The LAYOVER and other Bourdain Shows, all absolutely wonderful, and as only Tony could do,     "Fugettabout it FOOD NETWORK, you can Only DREAM of Doing something as Masterful as Mr. Bourdain." Keep Dreaming ..
So Who Did INVENT FOOD PORN, you want to know? Well a writer named Rosalind Coward in her book FEMALE DESIRE (1984)  ...
Here you go, the passage Mis Coward wrote, using the term Food Porn for the first time in the History of the World ..
"Cooking food and presenting it beautifully is an act of servitude. It is a way of expressing affection through a gift... That we should aspire to produce perfectly finished and presented food is a symbol of a willing and enjoyable participation in servicing others. Food pornography exactly sustains these meanings relating to the preparation of food. The kinds of picture used always repress the process of production of a meal. They are always beautifully lit, often touched up." 





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ANTHONY BOURDAIN on The LINE at LES HALLES

NEW YORK , NY





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FOE GRAS


TONY'S FOOD PORN



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PAPAYA KING HOT DOGS

One of TONY'S FAVORITES

FOOD PORN




PHOooo


TONY'S FAVORITE FOOD PORN

A BOW of NOODLES in SOUTH EAST ASIA

PHO in VIETNAM






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BARBECUED PIG

PORK




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TONY'S IDEA of HEAVEN !!

FOOD PORN




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THE BADASS COOKBOOK

SECRET RECIPES
 
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FOOD PORN  - Lust for the Gastronomic, from Zola to Cookbooks ...

by Anthony Bourdain 2001   Food porn, the glorification of food as a substitute for sex, is not an entirely new phenomenon. Nor, perhaps, is the "objectification" of food: displays or descriptions of food -- and its preparation -- for an audience that has no intention of actually cooking or eating any of it. Few people leafing through that ultimate volume of chef porn, the unspeakably lush, jaw-droppingly beautiful "French Laundry Cookbook," would ever attempt to re-create its recipes. We keep it on a special place on our bookshelves, safely away from any food that might mark its seductive and colorful photographs, as our parents might once have kept Miller's "Tropic of Cancer" or "The Olympia Reader" away from general reading. Like the best of pornography, the best of food porn depicts beautiful "objects" arranged in ways one might never have previously considered; star chefs, like the porn stars before them, doing things on paper which few amateurs would ever try at home.
If early works about sex sought to appeal to a sense of yearning, a longing for physical gratification, so did Emile Zola's 1873 foodie masterpiece, "The Belly of Paris," which places its starving hero at the epicenter of French food, the Parisian central marketplace of Les Halles. In page after page of lavishly detailed descriptions, the line between sex and food becomes permeable, the charms of charcuterie, fish, meat and vegetables threatening to supplant sex entirely. Among wildly enthusiastic accounts such as "surging piles [of vegetables] akin to hurrying waves, this river of verdure rushing along the roadway like an autumn torrent . . . tender violet, blush rose, and green yellow" comes this bodice-ripping vision of a pork store:
"There was a wealth of rich, luscious, melting things. Down below, jars of preserved sausage-meat were interspersed with pots of mustard. Above these, small plump, boned hams, golden with their dressings of toasted bread crumbs and adorned at the knuckles with green rosettes. Next came larger dishes, some containing preserved Strasbourg tongues, enclosed in bladders colored a bright red and varnished so that they looked quite sanguineous beside the pale sausages . . . [T]here were black puddings coiled like harmless snakes, healthy looking chitterlings piled up two by two, meat, minced and sliced, slumbered beneath lakes of melting fat . . . [F]rom a bar overhead strings of sausages and saveloys of various sizes hung down symmetrically like cords and tassels, while in the rear fragments of intestinal membranes showed like lacework, like some guipure of flesh." While Zola's prose might well inspire tumescence, I doubt that its effect on reader behavior differed much from a return visit to a favored passage in "The Story of 'O.' " It's as hard to imagine that readers of the former rushed out and began assembling the ingredients to make boudin noir or tongue en gelee as it is to imagine readers of the latter went to purchase a corset or a riding crop. In both cases, it is the voyeuristic aspect that appeals, not the prospect of real blood and meat, nor real tangles of sweaty limbs.         


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